Launch of #MenofCharacter Campaign


It’s often said that people from my late grandfather Reggie’s generation were 'cut from a different cloth'. The resilience, attitude and efforts of past times are seemingly not reflected in some of today’s male population.

The great wars and subsequent suffering no doubt had a major impact on the attitudes of British people, instilled a unique sense of gratitude, community and resilience.

Reggie was an honest, selfless and hard-working gentleman. His character will continue to influence Hodges, not least through our ambition to create a brand with integrity.

Our #MenofCharacter campaign will celebrate the actions of men like Reggie - men who inspire and influence future generations.